In the heart of Piazza San Marco in Venice, Negozio Olivetti stands as one of Carlo Scarpa‘s most significant works, completed in 1958. Commissioned by Adriano Olivetti, this showroom space exemplifies Scarpa’s ability to integrate modern architecture into the unique historical context of Venice.
Scarpa masterfully blends traditional and modern materials, creating a continuous dialogue between old and new. The skillful use of marble, bronze, and Murano glass characterizes a design that respects the historicity of the location while embracing modernity. The stairs, floors, and ornamental details reflect Scarpa’s meticulous attention to detail.
The interior design of the Negozio Olivetti is conceived to highlight Olivetti’s products, transforming the space into an exhibition environment that enhances both the industrial object and the visitor’s experience. Precisely studied natural lighting and the use of reflective surfaces amplify the sense of spaciousness and interaction between interior and exterior.
Scarpa’s approach can be described as artisanal, where every element of the store was carefully designed and crafted with a high degree of craftsmanship. This is reflected in the quality of materials and the precision of details, elements that give the store a unique and irreplicable character.
