We no longer wonder if it is worth opening an Instagram account for an architecture or design studio. Whatever your design branch or industry, if this is about people, starting communicate architecture on Instagram should be part of your communication strategy.
This is undoubtedly one of the main reasons for creating a guide dedicated to Instagram Marketing for architecture.
An actual booklet in which I decided to share techniques, strategies and experiences that I have matured, faced, studied and applied myself over the years.
The social network in question is Instagram because it is probably the essential platform for many aspects, both in terms of engagement and active people. But also in terms of business and networking opportunities.
The guide is dedicated to architects because this is my passion, field, and course of study— the world where I can make my most valuable specific contribution.
Instagram for Architects guide was published for the first time in September 2020. Over the following months, it has been updated and improved several times, following the innovations introduced by Instagram.
If you want to find out everything you need to manage an account, I recommend you to get your copy – available in PDF or even paperback on Amazon. A minimal investment, for a certainly useful resource.
You will also find out everything there is to know about how to increase interactions and followers on Instagram.
You will also be able to create an active and aware community made up of people who are genuinely interested in what you do and will follow your updates and expand your brand.
If you decide to trust Instagram for Architects, what you will have in hand will be a practical, flexible and immediate tool to activate Instagram as a powerful marketing and communication tool for your brand or your architectural firm.
All the most effective methods, tricks and strategies to communicate architecture on Instagram:
- You will make the most of every type of publication on Instagram (Posts, Stories, Video, Reels, Guides)
- Instagram will become an accurate tool for communicating and generating contacts
- You will be able to establish new networks and new collaborations
- You will make your work and your studio is known to a potentially incredible number of people
- You will be able to plan, manage or delegate all activities on Instagram
- You will develop short and long term winning strategies
- Much more – Read the intro and the full summary!
Instagram for Architects is designed for simple, comfortable and practical use. Anyone will know how to orient themselves perfectly and move from one section of the guide to another without fear.
At the end of the publication, you will also find some reference Instagram accounts (case studies to learn from) and numerous “Focus Boxes” helpful to provide you with direct access to a series of lists of resources that will be very useful.
Here are the chapters that you will find in the guide:
- INTRODUCTION
- WHY USE INSTAGRAM
- WHAT TO DO BEFORE YOU START
- CREATE A PERFECT PROFILE
- HOW AND WHAT TO PUBLISH ON INSTAGRAM
- INSTAGRAM STORIES
- VIDEO
- REELS
- THE GUIDES
- THE MESSAGES
- THE VIDEOS
- USEFUL APP AND TOOLS
- MANAGE AN ACCOUNT BETTER
- GROW ON INSTAGRAM
- CONSULTANTS, AGENCIES AND INFLUENCERS
- LATEST TIPS
- FOCUS BOX
If you’re a freelance architect or part of an architectural firm, this guide is here to help you shine on Instagram. It’s all about boosting your profile and sharing your architectural passion. Don’t hesitate to reach out with questions or drop a comment!